Sponsorship Deck: What to Include (Slide by Slide)
What to include in a conference sponsorship deck, slide by slide: audience, packages, pricing, proof and next steps, plus tips for Latin American sponsors.
· 6 min read
Also in: Español
A sponsorship deck should include who attends your conference, why they come, what a sponsor can achieve with them, the packages with clear benefits and prices, proof that you can deliver, and a simple next step. Keep it to roughly 10 to 15 slides, lead with the audience rather than with your story, and make sure every number in it can be backed up. A good deck is easy to forward internally: someone who was not on the call should understand it in five minutes.
Who reads the deck
Your contact is rarely the only decision maker. The deck is forwarded to a manager, a regional marketing lead or a finance approver who never spoke to you. Design it for that person:
- Self-explanatory slides with short headlines.
- No jargon that only your community understands.
- Prices and benefits visible without having to ask.
- A PDF that opens well on a phone, plus a link version you can update.
Slide-by-slide structure
1. Cover
Event name, tagline, date, city and venue. One strong photo if you have one from a previous edition.
2. The event in one slide
What the conference is, for whom, format (days, tracks, workshops, hackathon), language, and edition number. If it is the first edition, say so.
3. The audience
The most important slide. Describe attendees by: - Role and seniority (developers, founders, marketing leads, students). - Industry. - Cities and countries. - Expected attendance.
Use real data from past editions when you have it (registration forms, surveys). If you are projecting, label it as an estimate and explain the basis: community size, waitlist sign-ups, partner channels.
4. Why sponsors come
Translate the audience into sponsor outcomes: hiring, product adoption, leads, brand visibility, community goodwill. Two or three bullets that answer “what’s in it for me?”
5. Content and speakers
Confirmed keynotes, tracks, and how speakers are selected (open call for papers, review committee). Quality content is what fills the room, and sponsors know it.
6. Past editions or proof
Photos, attendance figures, sponsor logos from earlier editions, press coverage, quotes from attendees or sponsors (real ones, with permission). For a first edition, show your team’s track record: communities you run, meetups you organized, partners committed.
7. Community and media partners
The communities, universities and media outlets that will promote the event. This shows reach beyond your own channels.
8. Packages overview
A table comparing tiers side by side.
| Benefit | Platinum | Gold | Silver | Community |
|---|---|---|---|---|
| Logo on stage screens | Large | Medium | Small | Small |
| Logo on website and app | Yes | Yes | Yes | Yes |
| Booth | Large | Standard | Shared | No |
| Talk or workshop slot | Yes (content review) | Workshop | No | No |
| Job board listing | Yes | Yes | Yes | No |
| Passes | 10 | 6 | 3 | 2 |
| Price | [amount] | [amount] | [amount] | [amount] |
The benefits and pass counts here are an example structure, not a recommendation for your event. Adjust them to your venue and audience.
9. Add-ons and à la carte
Coffee break, lunch, lanyards, Wi-Fi, after-party, student scholarships, hackathon prizes, recording sponsor. Smaller companies in Latin America often have budgets for one item but not a tier; à la carte options let them say yes.
10. In-kind and barter options
Venue, catering, internet, printing, travel, media coverage. Explain that in-kind contributions are valued and recognized.
11. Timeline and deadlines
When logos must be submitted for print, when booths are assigned, when the agenda is finalized. Deadlines create urgency honestly.
12. Next steps and contact
How to confirm, who to contact (name, email, WhatsApp), and the date by which packages close.
What to leave out
- Long history of the organization. One line is enough.
- Unsupported numbers. If you cannot back a figure, do not include it. Sponsors compare decks and talk to each other.
- Vague benefits. “Brand exposure” says nothing. “Logo on the main stage screen between every session” says something.
- Every possible option. Too many choices slow decisions. Keep tiers to three or four, plus a short add-on list.
- Benefits you cannot deliver. If the venue has no space for a large booth, do not sell one. Overpromising in the deck turns into a difficult conversation on event day.
Pricing in the deck
Show prices. Decks without prices force an extra round trip and often signal that the organizer has not done the math. If you negotiate, do it around the published price, not instead of it.
Think about currency:
- Multinational offices usually budget in US dollars.
- Local companies budget in local currency and may need a local invoice.
- In countries with high inflation, a dollar reference protects you, but check what is practical and legal for invoicing in your country.
State whether prices include taxes and how payment works.
Design tips
- Use the event’s brand colours and fonts consistently.
- One idea per slide, large readable text.
- Real photos from your events beat stock images.
- Export a lightweight PDF; large files are blocked by some corporate email systems.
- Keep a version in Spanish or Portuguese and one in English if you target regional offices.
- Put the event date, city and your contact details in the footer of every slide, so any page that gets screenshotted and shared still makes sense on its own.
Tailor it for each sponsor
The core deck stays the same, but for important prospects:
- Add a slide that speaks directly to their goals (“Why [Company] at [Event]”).
- Highlight the package you recommend and why.
- Mention speakers or partners connected to them.
It takes about fifteen minutes and shows the sponsor you did your homework.
After you send it
The deck does not close deals by itself. Follow up with a short email, offer a call, and listen for what the sponsor actually needs. Our sponsor email templates cover follow-ups on day 3 and day 7, and our guide to finding sponsors covers the full process.
With BuildAConf you define sponsor tiers and send each company a written proposal with the package, benefits and amount; once a sponsor accepts and pays, its logo appears at its tier on your event website and app. Your event page then works as a live complement to the deck. Learn more at buildaconf.com.
Frequently asked questions
How many slides should a sponsorship deck have?
Roughly 10 to 15. Enough to cover the audience, outcomes, proof, packages, prices and next steps, but short enough to read in five minutes by someone who was not on the call.
Should I include prices in the deck?
Yes. Prices save time, show you have done your homework, and help your contact get internal approval. You can still negotiate or customize packages after the first conversation.
What if it’s my first edition and I have no data?
Be transparent. Show your team’s track record, community size, confirmed speakers and partners, and pre-launch sign-ups, and label projections as estimates. Consider a founding-sponsor price with an option to renew.
PDF or link?
Both. Send a lightweight PDF that can be forwarded and archived, and keep a link version you can update when speakers or partners are confirmed.